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Diamonds are truly forever!

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Diamonds are truly forever!
During the 17th century, Vincenzo Peruzzi, an Italian, invented the 'brilliant cut' – the cut that produces the most "fire" in a stone. Diamonds are particularly, popular because of their 'mystical' influence on the wearer in bestowing health, wealth and for wielding power.

The Internet has become the most feasible way to study, train, earn and spend money (lavishly?) without leaving the doorstep with a global influence on life styles. With the best of foreign education and international jobs at hand, it's easy even for the youth to woo a lover with a diamond saying, 'A Diamond for a Diamond'.

Additionally, investing in solitaires has gained precedence because of its 'intact' resale market value compared to the precious, yellow metal, 'gold'. A diamond is brilliant and enhances the wearer's dignity.

The 4Cs determine the grade and value of a diamond: carat weight; clarity; color and cut.

Carat weight is nothing but the standard of measurement for the gemstone industry and one carat equals 0.2 grams.

Clarity. Colour in a diamond: more accurately described as "lack of colour". By nature minute impurities cause diamonds to have a slight yellowish cast. An imperfect stone reduces brilliance. The more a diamond becomes absolutely colourless, the whiter it appears when cut. Colorless diamonds are quite rare in nature and are therefore the most expensive.

Cut: Cut refers to two things: Shape and proportion. Cut is probably the most important factor in achieving beauty and brilliance in a diamond, but is also the least understood and most vague when assigning value.

Shape: The standard diamond shapes are: Brilliant, Princess, Oval, Pear, Marquise, Emerald, Heart, and Cushion

Shape appeal is entirely a personal preference but be aware that shapes that are the most symmetrical are the most brilliant and are most popular. Due to the common principals of supply and demand, round (brilliant cut) diamonds are generally the most expensive shape.

Ideal Cut & Proportion:

Proportion is the single most important element in determining brilliance in a diamond. The angles of the diamond's facets are what causes light to reflect through the stone in a quality known as "Fire". Most diamonds are cut in a compromising way, so as to retain as much weight as possible from the rough crystal, yet achieve maximum brilliance. Only diamonds cut to "Ideal Proportions" (known as Ideal Cut) truly achieve the maximum possible brilliance or fire. The Ideal Cut is a mathematical formula, developed in the 1920's, for cutting diamonds at the precise angles and proportions necessary for light to be reflected and exit through the top of the stone. In other words, there is no light leakage or "dead spots" when looking into the stone. Light rays from all sides of the diamond are bent towards the centre of the stone and reflect back through the top in rainbow blaze of light! This can only really be achieved in round stones, which are absolutely symmetrical. The reason not all diamond jewellery are cut to this standard is because it requires losing extra weight from the rough crystal. Therefore, Ideal Cut diamonds are at a premium cost, because one must pay for the "lost weight" - the advantage, a more brilliant diamond!

Online shopping:

Diamonds pose a security threat when purchased, physically. Avoid prying eyes and shop for it leisurely, over the Internet, in the privacy of your home. Make a pick from international designer labels; varied cuts, colors, brilliance, size, price and availability. To suit every shopper's need and pocket, our website offers discounts in the form of free shipping, flat shipping rates, buy-one-take-one-free, auctions, distress sales, bargains, membership clubs and a wide range of discounts for purchases at all price levels – that are easily and readily, redeemable!

Online shopping apprises realistic market situation resulting in smart and quick decisions as well as, a better appreciation of the product purchased – the result - online shopping is flourishing because one can research the product for its history/culture/authenticity etc. one is eager to buy. Online shopping is safe and to get a reassurance before buying, you even contact the Director of the company for the company's/product's authenticity and details of terms and conditions.

For more info on savings for Jewelry coupons contact:

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